Blur the Lines: Generation Gender 

Following the launch of Milk Makeup's Live Your Look campaign, which encourages self-expression and individuality, Milk teamed up with men's grooming site Very Good Light to create a piece that explores the concept of gender. The idea came to life right after Milk Makeup launched its new product Blur Stick, which acts as a "universal face filter" that blurs away imperfections. Because the product is colorless and can be used by both men and women, one thing led to another, and "Blur the Lines" was born as a way to showcase a new product, explore a concept that's on the tip of everyone's tongues, and celebrate our community. Through video content, a photo series, a powerful story and interviews, we can "show that beauty truly does come in all shapes, sizes, genders, and sexualities.” (-David Yi, VGL)

Read the story on Very Good Light.

Press: Nylon, GlamourBustle, Out, Yahoo, MicAllure, Refinery29

Role Art Director
Collaboration Milk Makeup x Very Good Light

Creative Director Georgie Greville
Editor David Yi
Photography Jai Odell
Makeup Alicia Campbell
Hair Niko Weddle
Bianca Arielle Bailey
DP Roland Lazarte
Photo Producer Roxanne Doucet
Video Producer Riley Carithers

Assistant Devin Brewster