Dear Annabelle
Dear Annabelle is a luxury stationery brand, whose aim is to bring back the art and soul of meaningful exchange. Rooted in the founder’s desire to help people cultivate personal, intentional connections, the brand was formed as a way to celebrate these moments in an exceptionally elegant and joyous way. The brand’s visual identity references the art of letter writing with its hand-drawn script logo, and the design of the stationery products themselves contain countless details that add to the delight experienced by both the writer and the receiver.
Role Art Director
Client Dear Annabelle
Studio RoAndCo
Creative Director Roanne Adams
Strategy Director Rebecca Angus Smith
Designer Maristella González
Photography by Graham Pollack